Enhance the programme brand online

The recent headline in the Independent was enough to make any station exec throw up their TV dinner.  It seemed straightforward enough, “Google’s UK advertising revenues to surpass Channel 4’s”, but what seems a simple statement carries enormous implications for the broadcast industry.  Traditional free-to-air TV is now undergoing a systematic attack that has had more than a few commentators ask a priest to carry out...

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Virtual Phenomenon

As everyone grapples with Web 2.0, mobile marketing/J2ME, blogging and user-generated content along with a host of other new digital applications, sneaking up almost unnoticed is the next new phenomenon, virtual worlds. Virtual worlds are websites where people, in the form of avatars, live much like they do in the real world. They socialise, build homes, buy clothes and possessions but without the restrictions of...

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