The new features on Twitter.com are great news for online marketers and will ultimately provide Twitter with a far more efficient way of making money than its previous “promoted tweets” ads. All of the new features are designed to increase users’ engagement with the content other users post – whether it be video from YouTube or ...
Read MoreWebsites like TripAdviser can make or break a customer’s decision to book with a certain hotel or eat at a certain restaurant. Hoteliers and restaurateurs often ask me what they can do about negative reviews. I was asked earlier in the week to comment on a Daily Mail article that reported on a Company organising a group defamation...
Read MoreThe ECB should be careful not to be too hasty in disciplining or banning its players from Twitter. Although a ban would prevent leaking sensitive information and reduce the risk to its reputation from ill-considered player tweets, it could risk alienating an already distanced fan base. Particularly in the case of cricket, where international games are no longer covered by terrestrial television, fans have never been...
Read MoreThe growth of the Chinese tourist is the going to be the biggest change in the tourism industry for a generation. Britain is on the approved list for China's tourists. Half a percent of all Chinese tourists already head to the UK for their holidays, that's over 200,000 people last year, and rising. Two mid market Chinese hotel groups are sniffing around for acquisitions -...
Read MoreWith more than a few years experience in helping Hotel brands optimise their web presence, it still never fails to amaze me just how many hotels and booking agents seem to get it wrong when it comes to website usability. Such a high proportion of the industry’s business is transacted online that you would think that ensuring your website is quick and easy to use...
Read MoreIn spite of waning audience figures, and cancellation for Channel 4, the last Endemol production of Big Brother is gaining unwelcome attention from cybersquatters and online speculators. In a statement on June 11th, Andrew Robertson, the series’ digital executive producer at Endemol, said the company wanted “to make the online elements integral to the show, so what happens in the house is directly affected by people...
Read MoreI've been asked by a much loved client to write some notes on Internet Trends that I think are important at the moment.. So here are my thoughts Ubiquitous Internet The web will be accessible anywhere all the time. WiFi, WiMax, 3G & 4G will all take their part to allow us to use the internet everywhere all the time. Mobile Smartphone usage will continue...
Read MoreI've been researching statistics about the iPhone for a presentation I'm doing tomorrow and thought I'd share the following: - average total number of unit sales for apps is 101,024 copies - 1m UK iPhone Units passed on 27 Feb 2009 - 7% of users have only free apps - 38% of iphone app purchases are in the entertainment category If anybody has any similar statistics please share with me...
Read MoreHow do you keep a cool head in the face of an erupting volcano threatening to blow away a client's bookings? Around the time of the first Icelandic volcano's eruption, I was stranded at the St Lucia hotel of one of our clients. They were concerned that through no fault of their own, they could potentially take a massive revenue hit from decreased...
Read MoreWith the final live debate days away, Labour is leading the race when it comes to celebrity endorsements on Twitter. With a combined reach of 1,760,608 users, Labour has harnessed by far the most celebrity endorsement influence on Twitter. With only 27m voting in 2005, this influence is likely to give the party a significant boost when the country goes to the polls on 6...
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