Search Rocks!

A huge chunk of my life revolves round the Internet and its myriad of websites. And what’s fascinating is how you keep on learning about this online world, even when you think you are well informed. I’m into SEO, or search engine optimization, at the moment. It’s the process by which traffic to, and through, a site is increased without using ...

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Social Technographics: the way ahead

I’m convinced that Social Technographics is the future when it comes to online marketing strategies. Not enough people understand what this is yet, but utilising it properly is essential if companies are to drive sales upwards in the Internet age. The best way to describe Social Technographics is as a methodology which looks not only at what determines participation on social networking websites, but also...

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Genuine CSR for Brands

Giving £200,000 to save endangered Arctic seals is now no longer enough. If companies are going to integrate Corporate Social Responsibility into their objectives, they need to do so with utter conviction and a dedication to doing it properly. They need to do it in line with their own business models and brand strategies. CSR only works when it is built into the very fabric...

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Humanity Raises Its’ Game

Did anyone see Ryan Air's full page advertisement mocking Gordon Blair's aviation fuel tax in this week's Times (Feb 28th edition)? Moreover, did you see within the same paper the advertisement by Virgin Media publicly chastising Sky? Both advertisements reflect a sea change in UK advertising. I put it to you to you that ads that merely promote products may no longer work. Aspirational...

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Is Viral Marketing good for all brands?

Marketing magazine recently asked me the question ‘Is Viral Marketing acceptable for all brands?’ I could see their point – viral marketing has a reputation for being cutting edge, left of centre, mischievous, irreverent, risky and any other phrase you might want to throw at it. But that’s a misperception. Yes, some viral campaigns are all of the above. But that’s a...

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Next Generation For Financial Services

Financial services enjoys the largest online spend of any sector.  You’d have thought therefore that a cursory glance at a random selection of financial services websites would demonstrate the craft of website design and content in all its full glory.   But you’d be wrong.  The vast majority of financial services websites lag far behind other sectors in terms of design, navigation, and most crucially content....

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Enhance the programme brand online

The recent headline in the Independent was enough to make any station exec throw up their TV dinner.  It seemed straightforward enough, “Google’s UK advertising revenues to surpass Channel 4’s”, but what seems a simple statement carries enormous implications for the broadcast industry.  Traditional free-to-air TV is now undergoing a systematic attack that has had more than a few commentators ask a priest to carry out...

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Virtual Phenomenon

As everyone grapples with Web 2.0, mobile marketing/J2ME, blogging and user-generated content along with a host of other new digital applications, sneaking up almost unnoticed is the next new phenomenon, virtual worlds. Virtual worlds are websites where people, in the form of avatars, live much like they do in the real world. They socialise, build homes, buy clothes and possessions but without the restrictions of...

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Blue Sky Thinking

During the summer of 2006 every person in Malmaison’s database received an email. It was a simple, uncluttered message dominated by an eye-catching image. At first glance, the sight of beautiful dandelion seeds drifting sedately into a deep blue sky no doubt soothed a few minds and brightened the day for many. Then something happened. The ‘delete’ button didn’t get pressed. Instead, heads leaned closer...

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Welcome to my Blog

A little bit about my posts to date: Mobile firms miss a trick – UK mobile phone operators take anywhere between 40-60% of revenue on mobile marketing campaigns – a significant barrier to any progressive marketers wanting to embrace the format. more...

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