Hotel & Restaurant Review Websites Advice

Websites like TripAdviser can make or break a customer’s decision to book with a certain hotel or eat at a certain restaurant. Hoteliers and restaurateurs often ask me what they can do about negative reviews. I was asked earlier in the week to comment on a Daily Mail article that reported on a Company organising a group defamation...

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200,000 Chinese want to come to your hotel

The growth of the Chinese tourist is the going to be the biggest change in the tourism industry for a generation. Britain is on the approved list for China's tourists. Half a percent of all Chinese tourists already head to the UK for their holidays, that's over 200,000 people last year, and rising.  Two mid market Chinese hotel groups are sniffing around for acquisitions -...

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Hotel Usability Report Coming Soon…

With more than a few years experience in helping Hotel brands optimise their web presence, it still never fails to amaze me just how many hotels and booking agents seem to get it wrong when it comes to website usability. Such a high proportion of the industry’s business is transacted online that you would think that ensuring your website is quick and easy to use...

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Volcanic Hotel PPC

How do you keep a cool head in the face of an erupting volcano threatening to blow away a client's bookings? Around the time of the first Icelandic volcano's eruption, I was stranded at the St Lucia hotel of one of our clients. They were concerned that through no fault of their own, they could potentially take a massive revenue hit from decreased...

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