Reputation Management Book Inspiration

Wide awake at 4 in the morning for the third night in a row, I knew the idea that was niggling at me wasn’t going to go away. I’d have to see it through.

I was inspired to put pen to paper – that’s quite a challenge for me, as the team I work with know; my dyslexia makes it a challenge to write down what I’m thinking articulately. The excitement about helping people harness the explosive growth of search engines, for their own personal empowerment won.

How we find the information that is important to us has changed dramatically over the last ten years. We now live in a world where the internet and search engines dominate our business, personal and professional research. How we are seen by others can be enhanced or degraded in an instant and our personal brand, whether good or bad, can be now globally amplified.

In addition, the ability of an individual’s ‘personal copyright’ to be heard is being diluted by the vast amount of information that is thrown at us daily. Being visible to the people that matter to our professional life – our prospective or existing customers, clients or employers – is becoming harder and harder. Welcome to the brave new world of personal reputation management, where you can be in control of how you are perceived online and can create, plan and executing job hunts, new business drives and all manner of professional and personal projects in a way that was until recently, impossible to achieve

It’s pushing forward these possibilities that have driven me (and my co-author Roy Murphy) through plenty more sleepless nights and days. I want to help you redress the balance. Nearly one year on, I feel the results have been well worthwhile and we’re awaiting the first delivery of our Personal Reputation Management printed book. The whole book eboook is available now from or the first chapter is available free.

I’d love to hear your feedback about personal reputation management – making the internet work for you – and how you have implemented some of our strategies and tactics.

I hope you enjoy the book, and find it useful, practical and inspiring.

  • Isabelle Davies

    I downloaded the first chapter for free as I wanted to get a better insight into the book before I purchased it. I found it extremely insightful, and am now looking forward to buying and reading the rest of your book. It looks like those sleepless nights were well worth it!

    September 7, 2009 at 5:15 pm
  • This is an issue that is only going to grow in importance. The ‘Cisco fatty’ twitter mess-up and the woman who lost her job because of facebook just proves personal reputation and online accountability is something that people need to be considering. There’s a glut of books about how to tweet, create a website etc but this is the first one I’ve seen that deals with the implications of doing so; an interesting idea, I look forward to reading it.

    September 9, 2009 at 5:19 pm
  • Lesley Justesen

    I loved your site. It has assisted me several times now. Its very fascinating to me and full of useful information

    June 14, 2010 at 5:08 pm

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